Alex Dyson — Graphic Designer
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Daniel Ricciardo Corporate Event

This work was completed as part of The Lift Agency. We were asked to create a brand look and feel of Daniel Ricciardo's private corporate event in Los Angeles sponsored by DITA. The concept was based on streetwear and gang visuals from the 1980's derived from Latin memorial shirts. We needed to design go karts, barrier shields, exclusive t-shirts and other collateral.

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